Case Studies

Designing a flexible homepage template system to support personalization and evolving brand priorities.

Includes: UX, UI, UXR, Personalization, Experimentation, SEO, Workshop facilitation

Transforming fragmented shopping tools into a guided experience for exploring health coverage options.

Includes: UX, UI, Decision systems, Funnel optimization, Workshop facilitation

Establishing a scalable pattern library to site components with enterprise standards.

Includes: UI, Pattern libraries, Component architecture, AEM

Chasing legislative requirements for a No Surprises Act compliant provider negotiation portal.

Includes: Service Design, UX, UI, UXR

From creating templates and processes to running baseline usability tests for a healthcare venture company.

Includes: UXR, Research Ops

Partnering with an agency to re-design and monetize a global news site.

Includes: UX, UI, Design Systems, Accessibility, AdOps

The journey of building a greenfield product, utilizing it to stand up a design system, and then scaling across a large enterprise.

Includes: UX, UI, Design Systems

Co-creation session with business intelligence customers to better understand their API needs.

Includes: Facilitation, Design Thinking, Story Mapping, Design Sprint

A strategic initiative to increase organic traffic to better support a content marketing based business model.

Includes: Analytics, UX, Information Architecture