Resume
Experience
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May 2025 - Present
Audited key marketing pages for semantic structure, tag hierarchy, and accessibility best practices to improve SEO and screen reader compatibility
Collaborated with marketing and product stakeholders to define optimization opportunities based on analytic insights and user behavior trends
Designed A/B tests for homepage and thank you page content aimed at increasing new user conversion
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April 2022 - May 2025
Led the design pattern library and created components for uhc.com in collaboration with developers and accessibility experts
Redesigned and personalized the homepage to cater to a diverse consumer base, focusing on improving leads and conversion rates
Improved the plan finder strategy to guide users effectively through the health insurance shopping process
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September 2021 - April 2022
Designed a new provider portal for the No Surprises Act
Implemented a rapid user research process
Collaborated with advocates and liaisons to map out operations, pinpointing pain points and areas for enhancement
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March - September 2021
Led UI and visual design for a new Treasury product using the United States Web Design System (USWDS)
Collaborated with developers to implement a design QA process
Contributed significantly to design ops discussions for establishing a service design team
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September 2020 - March 2021
Contributed to the design vision of the new reuters.com website
Developed a robust design team
Implemented a design system, accessibility standards, and collaborative processes to create an optimal reader experience
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September 2017 - September 2020
Key contributor to the development of an enterprise design system
Led the initiative to create a scalable design token version of the enterprise design system
Enhanced skills in accessibility and agile software development for legal productivity software
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September 2016 - September 2017
Contributed to the establishment of brand guidelines
Led the launch of the redesigned regionshospital.com website
Developed a user-friendly Medicare open enrollment process
Acquired skills in atomic design, accessibility compliance, and agile product development
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January 2014 - September 2016
Specialized in interactive design for eMarketing campaigns of Post-itยฎ, Scotchโข and Commandโข Brands
Oversaw web production, maintenance, email design, wireframe creation, and agency file delivery
Worked closely with Marketing, eCommerce, Media, and Shopper Marketing teams to implement top industry standards
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January 2013 - January 2014
Led design and branding for Sigma Beautyโs affiliate, wholesaler, and PRO partner programs
Created promotional materials, supported product launches, maintained eCommerce content, and oversaw marketing blogs on WordPress
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June - November 2012
Managed client relationships effectively
Collected and defined project requirements
Developed expertise in both print and web design, creating marketing collateral and websites for interior and landscape designers
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June - November 2011
Managed office administrative tasks
Designed and executed internal communications strategies
Updated and maintained restaurant menus while leading public relation initiatives for event promotions
๐ Education
M.A., Graphic & Web Design
Minneapolis College of Art & Design, 2021
B.A., Individual Studies in Graphic Design
Metropolitan State University, 2012
A.A.S., Graphic & Web Design
Minneapolis Community and Technical College, 2012
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Honors & awards
Ethel Morrison Van Derlip Award
Minneapolis College of Art & Design, 2022
This award is to be given to a student who completed his or her formal training and displayed "high personal character, diligence and application in work, and artistic ability of exceptional promise.โ
๐ผ Side jobs
Adult Continuing Education Instructor
Minneapolis College of Art & Design
Jul 2023 - May 2025
๐ Certifications
Facilitating Design Thinking Certificate
Cooper Professional Education
July 2019
Web Design & Front-End Development Core Certificate
Minneapolis Community and Technical College
May 2012
๐ Volunteer
Election Judge & Poll Book Specialist
2020 - Present