Resume

July 2025 - April 2026

• Led design for pricing, trial, onboarding, and renewal experiences for a professional tax platform, shaping critical revenue-driving flows ahead of 2026 tax season

• Reframed a fragmented checkout architecture into a guided, step-by-step experience, aligning stakeholders across product and engineering and improving decision clarity in a complex purchase flow

• Influenced product direction through concept testing that challenged initial assumptions, shifting strategy from an integrated trial model to a progressive onboarding approach that reduced user overwhelm

• Partnered across product, engineering, marketing, and sales to align user experience with business goals in a highly regulated domain

• Developed ecosystem-level vision for Drake’s web properties, clarifying roles across marketing, support, and product surfaces to reduce navigation friction and improve lifecycle coherence

May - July 2025

• Conducted accessibility and semantic audits to improve WCAG compliance and screen reader usability

• Identified friction points using behavioral analytics and user feedback, informing content and UX improvements

• Designed and tested modular page components to improve engagement and first-session completion rates

• Designed and tested the addition of coach bios to the session confirmation experience, increasing new user conversion by 9% by strengthening trust and reducing post-signup drop-off

April 2022 - May 2025

• Led the evolution of the uhc.com design pattern library, supporting 5+ products and 9+ designers across a large-scale healthcare ecosystem

• Designed and scaled a component system with 1,400+ components, including 15 new components and 17 major enhancements, improving consistency and development efficiency

• Rebuilt the system foundation in Figma using atomic design principles, enabling scalable adoption across distributed teams

• Defined enterprise alignment strategy between internal systems and the Abyss design system, balancing platform constraints with long-term standardization

• Partnered with engineering and accessibility teams to ensure WCAG-compliant components and high-fidelity implementation

• Redesigned homepage and plan selection experiences to better support diverse user needs and improve conversion pathways

• Mentored designers transitioning into UX roles, providing frameworks, templates, and guidance on component-based design, enabling them to independently extend the system while maintaining consistency