Resume

May 2025 - Present

• Audited key marketing pages for semantic structure, tag hierarchy, and accessibility best practices to improve SEO and screen reader compatibility

• Collaborated with marketing and product stakeholders to define optimization opportunities based on analytic insights and user behavior trends

• Designed A/B tests for homepage and thank you page content aimed at increasing new user conversion

April 2022 - May 2025

• Led the design pattern library and created components for uhc.com in collaboration with developers and accessibility experts

• Redesigned and personalized the homepage to cater to a diverse consumer base, focusing on improving leads and conversion rates

• Improved the plan finder strategy to guide users effectively through the health insurance shopping process

September 2021 - April 2022

• Designed a new provider portal for the No Surprises Act

• Implemented a rapid user research process

• Collaborated with advocates and liaisons to map out operations, pinpointing pain points and areas for enhancement

March - September 2021

• Led UI and visual design for a new Treasury product using the United States Web Design System (USWDS)

• Collaborated with developers to implement a design QA process

• Contributed significantly to design ops discussions for establishing a service design team

September 2020 - March 2021

• Contributed to the design vision of the new reuters.com website

• Developed a robust design team

• Implemented a design system, accessibility standards, and collaborative processes to create an optimal reader experience

September 2017 - September 2020

• Key contributor to the development of an enterprise design system

• Led the initiative to create a scalable design token version of the enterprise design system

• Enhanced skills in accessibility and agile software development for legal productivity software

September 2016 - September 2017

• Contributed to the establishment of brand guidelines

• Led the launch of the redesigned regionshospital.com website

• Developed a user-friendly Medicare open enrollment process

• Acquired skills in atomic design, accessibility compliance, and agile product development

January 2014 - September 2016

• Specialized in interactive design for eMarketing campaigns of Post-it®, Scotch™ and Command™ Brands

• Oversaw web production, maintenance, email design, wireframe creation, and agency file delivery

• Worked closely with Marketing, eCommerce, Media, and Shopper Marketing teams to implement top industry standards

January 2013 - January 2014

• Led design and branding for Sigma Beauty’s affiliate, wholesaler, and PRO partner programs

• Created promotional materials, supported product launches, maintained eCommerce content, and oversaw marketing blogs on WordPress

June - November 2012

• Managed client relationships effectively

• Collected and defined project requirements

• Developed expertise in both print and web design, creating marketing collateral and websites for interior and landscape designers

June - November 2011

• Managed office administrative tasks

• Designed and executed internal communications strategies

• Updated and maintained restaurant menus while leading public relation initiatives for event promotions