Hi, I’m Grace 👩🏻‍💻

A process-oriented Product Designer based in Minneapolis, MN, with nearly 15 years of experience across diverse industries. Passionate about co-creation and using design to drive meaningful change, with expertise in design systems, visual standards, and cross-functional collaboration to deliver user-centric experiences. Committed to inclusivity and excited to contribute to projects with social impact.

Pronouns: she/her
Personality: INFJ-T

Case Studies 🔒

Homepage redesign (WIP)

Designing a flexible, test-driven homepage template to serve a diverse audience and reflect evolving brand priorities.

Includes: UX, UI, UXR, Design systems, Personalization, Optimization, SEO

Plan finders

Streamlining fragmented shopping tools to guide users toward coverage options and mitigating dead ends.

Includes: UX, UI, Shopping funnel, Optimization

Design Pattern Library (WIP)

Establishing scalable systems to align site-wide component use with enterprise standards.

Includes: UI, Design systems, Component libraries, AEM

Provider portal

Chasing legislative requirements for a No Surprises Act compliant provider negotiation portal.

Includes: Service Design, UX, UI, UXR

Standing up research

From creating templates and processes to running baseline usability tests for a healthcare venture company.

Includes: UXR, Research Ops

Managing a redesign

Partnering with an agency to re-design and monetize a global news site.

Includes: UX, UI, Design Systems, Accessibility, AdOps

Enterprise design system

The journey of building a greenfield product, utilizing it to stand up a design system, and then scaling across a large enterprise.

Includes: UX, UI, Design Systems

Design thinking workshop

Co-creation session with business intelligence customers to better understand their API needs.

Includes: Facilitation, Design Thinking, Story Mapping, Design Sprint

Re-architecting back to school

A strategic initiative to increase organic traffic to better support a content marketing based business model.

Includes: Analytics, UX, Information Architecture

Graduate Studies 🎓

IoT lake watch app

An IoT concept to help navigate Minnesota’s 10,000+ lakes

Solo magazine

A monthly magazine concept for introverted solo travelers

Clime app

A mobile app concept to help fight climate change at home

Capstone presentation

I had the opportunity to present my graduate capstone project, It’s Accrual World, in person to a very small audience at MCAD in summer 2021.

Running time 19:39

Sketches

The voting pod

Challenged with designing a future interaction that critiques the current state of society, I tackled re-imagining the voting experience.

Read more about The Voting Pod

Netflix therapy

Tasked with exploring a consumption habit with creative code (p5.js), I did an introspective dive into how I binge comfort shows on Netflix by connecting my viewing data and prompting visitors to do the same.

How many hours a day do you rewatch your favorite shows?

Resonating quotes

“I wonder if I have twenty years of experience making websites, or if it is really five years of experience, repeated four times..”

— Frank Chimero, “Everything Easy is Hard Again

“Working within the constraints of a problem is part of the fun and challenge of design.”

Ellen Lupton